A leader in direct ignition technology, DENSO developed the auto industry's first compact stick-type ignition coil. The space-saving design, since adopted by many of the world's leading automakers, requires no high-tension ignition cable, fitting neatly into the engine's spark plug bore. Along with its stick coil technology, other advanced features pioneered by DENSO include micro-sized driver circuits and diagonal inductive windings. In the development of today's high-tech ignition systems, the automakers and DENSO are full partners

DThe Platinum TT® concept originated from DENSO's latest original equipment spark plug technology, the Super Ignition Plug (SIP). Until recently, this OE iridium Twin-Tip design could only be found in the most technologically advanced automobiles. But now DENSO is offering this cutting-edge technology in a brand new platinum/titanium design customized for today's value-minded automotive enthusiasts.